Located in Disney Springs West Side, DisneyStyle is a one stop shop for all character-inspired apparel and accessories.
With all it’s individual elements, this shop was one of the most fun and challenging projects I’ve worked on to date. Every piece, from the 3D food sculpts to the motion light box and floating lanterns was designed and developed especially for this space.
It was my role to coordinate the design, approval, production, and installation of every non-structural component of the store. I worked alongside the store design team as well as our visual merchandising team to ensure that everything fit together in a seamless experience.
My favorite pieces I got to work on for this shop were the acrylic signs that act as wayfinding for the merchandise found in each area.
Each one was lettered by hand and precision cut out of two inch clear acrylic with LED channels running inside the letterforms.